Will it waffle?

Krusteaz wanted to reach a younger audience — more Tina Fey, less Tina Fey’s mom. Armed with a notepad and a waffle iron, I worked with an art director to write, concept, and shoot a ton of content in our production studio. In less than a year we grew engagement on Facebook by 60%, Instagram by 80%, and our Pinterest followers by 250% — all while increasing the number followers in our target demographic by 10%.